Coffee, goodbye suede: more and more Italians prefer the coffee machine

(Milan, March 9, 2022) – Milan, March 9, 2022 – Coffee remains the same: hot, creamy and aromatic. What is changing is the way it is prepared in one of the countries in the world that most of all would never give up a good espresso, both at the bar and at home.

Coffee consumption: how flavors change in Italy

Not just Moka

Would you ever have thought that our beloved and revered Moka could be accompanied, especially at home, by espresso coffee machines in capsules and capsules? If you are an incurable romantic of coffee made with Moka, you probably do not think.

But from the information that emerged, our habits have changed, which shows that Italians are not only fanatics of food and drink but also attentive connoisseurs and more than demanding tastes. So innovations are always welcome as long as they can satisfy and sublimate our taste with valid and deserved alternatives.

Data on coffee consumption: the number of users of capsules and capsules is increasing

In 2014, Moka was the main method used by the majority of Italians to make good coffee at home. In 2021, on the other hand, the scenario is almost completely reversed because, together with 37% of Moka users, the coffee prepared with the capsule and capsule machine has earned 11 percentage points.

The reasons for this change can be many and among these we can mention the desire to take home or the office with the quality of espresso as good as in the bar or whims to treat yourself to other drinks, such as a good creamy cappuccino, without necessarily having to move away from home.

The other coffee consumption habits in Italy

This figure does not sanction the decline for Moka but simply the introduction of coffee machines in capsules and capsules in our consumer basket. If we look at the other information in the infographic, it actually appears that along with espresso, there are many other drinks that we love to treat ourselves to during the day, including ginseng, barley, cappuccino and Moroccan. For the more determined palates, on the other hand, the varieties of espresso continue to exist, including the strong coffee, the long, the macchiato and the right to digest a hearty meal.

What has not changed?

Coffee remains a staple to socialize, welcome a guest or take a break. It continues to be the little daily escape, the calorie-reduced break or the excuse to have a chat with a loved one we haven’t seen in a long time. 1 in 2 Italians continue to start the day with coffee and consider it a moment of conviviality, self-care, an energy explosion or a mandatory step to breakfast.

Whether prepared with a Moka jug or with the latest generation capsule machine, coffee is one of the most popular beverages in Italian homes and offices. This is (perhaps) the only fact that, despite the evolutions and upheavals that are taking place in our country, will remain where it is: espresso coffee is the drink we will never give up.

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