Fairtrade at World Of Coffee with over 50 coffees from 15 countries

More than 50 fair trade specialty coffees from 15 countries will be presented at the international trade fair for sector operators “The world of coffee” organized by the Specialty Coffee Association and planned for Mi.Co., Milano Convention Center, from 23 to 25 June. This is a very wide range, which combines the high quality of the product with the high ethical and environmental standards, guaranteed by international certification.

Interesting places at the fair will be:

– That institutional stand located in MS-C08, which will be the privileged place to meet representatives of farmers from the Fairtrade network and European accounts. International coffee expert Cecilia Sanada will be present at the stand and make her knowledge available to the public.

– the Roaster’s Village (Table 53)the space dedicated to craft roasters and their customers, where it will always be possible, during the three days of the fair, to taste the certified coffee together with the partner Best Coffee, together with Q-Grader Marco Bombini, from the Specialty Coffee Association.

In parallel, they will be organized three cupping and two conferences they will make it possible to deepen some crucial issues concerning the sector. We will talk about good practice for CO2 capture and the fight against climate change, and then about an innovative digital training program that will promote the exchange of information between sellers and buyers.

The meeting will take place outside the fair “The next generation in coffee” dedicated to the challenges facing the new generation of coffee farmers (Riccardo Catella Foundation). All meeting details are listed below.

Self Fair trade is generally one certification that ensures better conditions for agricultural producers globally, when it comes to specialty coffee, organizations can boast of some rewarding features. Thanks to the programs that Fairtrade promotes in Asia, Africa and Latin America, farmers have access to agronomic training in the field to improve the qualitative aspects of production, and on the sales side, they receive financial-manager training, which allows them to refine all aspects of sales and services for buyers. This stimulates organizations to constantly improve the quality of coffee and promotes good development circles in the long run.

It’s all enough Fairtrade minimum price stable and independent of stock market fluctuations. In addition, the producer organizations included in the system also collect an extra amount of money, the Fairtrade Award, which is used to start development projectssuch as the purchase of products to improve agricultural techniques, the purchase of machinery, staff training, the construction of classrooms or health clinics.

Visitors to the fair will also be introduced the portal is here developed by Fairtrade and aims at craft roasting which only sells to the public, which has a maximum of three points of sale and which processes up to 1.5 tonnes of certified coffee. To be registered on the portal, it is enough to buy coffee from raw foodists that are part of the Fairtrade system. The commercial activity is included in the interactive map on the Fairtrade Italia website, you get the window decal “Fairtrade èQui” as an official dealer and other communication material to be displayed on your premises or used on social networks.


June 23
from 11:30 to 12:30
– Conference: “Coal, climate and coffee: rewarding methods for capturing carbon dioxide emissions, organic farming methods to increase farmers’ productivity and drive the coffee industry towards carbon neutral”. Room 1, SCA Education Hub, ground floor, room south. All of the details here

from 16:00 to 17:00Fairtrade certified coffee cup, on Exchange Room 2. To access, is registration is required here

from 5.30 pm to 7.30 pm: “Next Gen in Coffee”: an opportunity open to all who work in the coffee supply chain to get to know some of our producers directly, network with other professionals in the specialty coffee sector and celebrate the beginning generation of the coffee industry. The meeting will be at the Riccardo Catella Foundation (Via Gaetano de Castillia, 28 Milan). To confirm your participation, just send an email: alliances@intracen.org

June 24th
from 11:30 to 12:30Fairtrade coffee cups in Exchange Room 1. Registration is required to participate at this link

June 25
from 13:00 to 14:00Fairtrade coffee cups in Exchange Room 1. Registration is required to participate at this link

From 10:15 to 11:15: Conference “Connecting buyers and sellers in coffee: a case study from Fairtrade Coffee School”. Under this panel, Fairtrade and VUNA Origin Consulting will present the digital training program they have developed and implemented, which can provide salespeople with the information they need to resell coffee. There will also be testimonies from the first doctoral students, East African Fairtrade coffee producers. The event will take place in room 2, SCA Education Hub, ground floor, Södra hallen. Here all of the details.

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