“From Chicco to Chicco”, the project of Nespresso and Banco Alimentare del Piemonte

For a new circular economy in the center of the house that Nespresso has renovated in Italy, in Turin

From left: Nespresso’s CEO Mario Valla, Salvatore Collarino CEO of Banco Alimentare Piemonte and Silvia Totaro Sustainability and Senior Manager Nespresso

On the occasion of the opening of the new store in via Roma, the circular economy project called “From Chicco to Chicco” is also being extended to Piedmont, that is, the initiative where the rice that will be donated comes from the coffee capsules used by Nespresso to over 100 thousand people in Piedmont every year.
Nespresso, pioneer and point of reference for high-quality coffee, confirms once again its role as an actor committed to creating value for society and the Italian territory. It does so by launching the new collaboration with Banco Alimentare del Piemonte, as part of the Nespresso project for the recovery and recycling of used capsules, entitled “From Chicco to Chicco”.
This is a fulcrum initiative and a concrete example of the company’s positive impact on territories and people, in full awareness that coffee can make a positive contribution to the environment and people, society and the climate. This initiative is part of the “Nespresso for Italy” program, a series of activities in support of the environmental, social and cultural heritage that can make our country special.
The start of the collaboration with Banco Alimentare del Piemonte takes place on the occasion of the inauguration of the new Nespresso headquarters in Italy, in Turin, also in via Roma, but in a renewed guise.
It is a place that can inspire, involve and excite, within a series of coffee stories, educational moments, tasting moments and a new area called “Roastery”. Here it becomes possible for the customer who so wishes to follow the roasting of the coffee in real time. The area includes 140 square meters of sales space and three different environments and was born in via Roma in the previously completely renovated store. The purpose of this area is to put coffee culture at the center of the world, and offer customers an area entirely dedicated to the recycling and recovery of aluminum capsules. The circular project “From Chicco to Chicco” allows you to turn a coffee bean into a grain of rice.
This circular project was born in 2011 thanks to the collaboration with CIAL (National Consortium of Aluminum Packaging), Utilitalia and CIC (Italian Composting Consortium) and shows Nespresso’s desire to guarantee a second life to exhausted capsules, precisely through their recycling, enabling customers to return these capsules in the special recycling area, located inside the Nespresso store, as well as in other ecological islands that are partners of this initiative throughout Italy. There are six collection points available in Piedmont, 150 in Italy, in over 80 cities.
The spent capsules, once collected by the management companies for the separate collection service, are processed and recycled. In fact, aluminum is destined for foundries to start a recycling process that can transform it into new objects. The spent coffee will in turn be sent to a composting plant to be turned into compost, which is then sold to a rice field in the province of Novara. The rice produced with this natural fertilizer is then bought back by Nespresso and donated to various food banks in Lombardy, Lazio and, this year, Piedmont.
“We are very proud to have started this collaboration with Banco Alimentare del Piemonte – explains Silvia Totaro, Sustainability & SHE Manager for Nespresso Italiana – it is a further step in our commitment to give back a second life to exhausted capsules, through the project “From Chicco to Chicco”.
The spent capsules become a valuable resource for the environment and society, a goal that we have been striving for over the years and increasingly want to implement, which makes the project grow more and more, which constitutes an important added value for the country”.
Becoming part of the project “From Chicco to Chicco” – says Salvatore Collarino, president of Banco Alimentare del Piemonte – has a profound added value for us from many points of view. It allows us to donate an extremely valuable product, like rice, which is not taken for granted in order for us to recover from the production chain. It is an inclusive part of the culinary tradition and includes many different cultures, starting with the Piedmontese, for whom rice fields are a primary, valuable asset, both from an economic and environmental point of view. This project will make it possible to support 563 charities with 100,000 local rice dishes.
The collaboration between Nespresso and Banco Alimentare has made it possible to donate 4,000 quintals of rice, which is equivalent to over 4 million dishes that, thanks to the commitment of Banco Alimentare del Piemonte, will represent valid support for 2,000 charities and more 400 thousand people every year.
Among other things, the Food Bank was busy during a year like 2021, particularly challenging due to the heavy social and economic consequences generated by the health emergency resulting from this pandemic. Currently, Banco Alimentare, also thanks to this valuable collaboration with Nespresso Italy, aims to improve the relationship between subjects and volunteers operating in the procurement, industrial and large-scale distribution sectors, by identifying supply channels and partnerships also in the for-profit, public and third sectors.

Mara Martellotta

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