From coffee to pink jersey, from tortellini to tubeless wheels. All those made in the northeast that go in the Giro d’Italia

PADUA. Tortellini with traditional Italian recipes inside, wine to loosen on the podium, staff shoes, coffee, snacks. And more technical shoes and clothes, bicycles, saddles, helmets. There is a lot of northeast inside the Giro d’Italia.


Let’s start with FrogIn 2021, the food group Veronese is expected to close with a turnover of over 1 billion and even for this edition, it has ideally returned to two wheels with a journey into the Italian culinary tradition.

After the great success last year, Pastificio Rana actually confirms itself as the official pasta for the Giro d’Italia 2022 and is currently launching a new range in a limited edition. Four regional recipes, unmistakable in their pink packaging dedicated to the historic cycling jersey, to celebrate the common love of good food and sports.

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With the new limited edition “Rana-Giro d’Italia” line, the pasta factory celebrates the extraordinary Italian gastronomic tradition. Traveling from north to south, from scene to scene, this line is a tribute to the cuisine of Campania, Emilia-Romagna, Liguria and Lazio.

We start with the ravioli “Pesto, Potatoes and Green Beans”, a choice that smells of the Ligurian Riviera, who knows how to give every meal a touch of green with a delicate taste, suitable for all combinations; then move on to “Crudo, Squacquerone and Rucola”, the incomparable combination of taste and freshness that refers to the typical kiosks of authentic Romagna.

We then stop in Campania, with the filling born from the true union of “Sausages and Friarielli”, a specialty that over time has been able to make itself known and appreciated by an ever-growing audience, thanks to its ingredients as simple as they are tasty. Finally, on popular demand, we return to Lazio with “Carbonara”, the “pink jersey 2021”, one of the most iconic recipes on the peninsula: a sauce that with its strong taste has managed to amaze gourmets from all over the world and like that with Rana turned into a surprising filling.


Also for 2022 Corsa Pink bowls with sparkling rosé. For the eleventh year, Treviso Astoria Wines will actually be the main character on the podium in the Giro d’Italia and with her Prosecco DOC Rosé Astoria will accompany today’s main characters on the podium, but also all fans who want to celebrate their champions.

And if Astoria last year, to celebrate the 10-year milestone with the Giro, created the all-pink special edition of 100 Jeroboam, this year they made five special bottles for the first time. In addition to the bottle for the stage winner and the pink jersey, the climbers ‘blue jersey, the youth’s white and the sprinters’ cyclamen will be able to toast with their personal bottle.


From wine to dessert. Paduan Lago Groupspecialist in confectionery products made in Italy for over 50 years, confirms the connection to the Giro d’Italia by confirming, also for the 2022 edition, its participation as the official supplier of the Gastone snack line.

The Paduan company based in Galliera Veneta will follow the 21 stages of the race and its more than 3,400 km long route, giving all spectators sweet breaks of pleasure. The main characters in this big competition are especially the apricot monks: hostesses and stewards with designer clothes will hand out product samples throughout the race and at the Lago stand in the commercial village in the starting cities on stage.

Agnese De Rossi, Lago Group’s Marketing Manager, explains: “The Giro d’Italia is an Italian heritage that unites and exciting the country, offering epic deals and rivalries and adding its own values ​​to the territory: sacrifice, respect, fun and social responsibility. Sharing these values ​​and the strong bond we have with the Italian territory have driven us to support this historic competition.The way in which we participate in Girot is an expression of what our company knows how to do best: accompany, with sweetness in our products, all highlights of the race and satisfy, with the taste of our monks from Le Merende di Gastone line., the event’s supporters, who are athletes, families and children of all ages ».


And again the Maglia Rosa 2022 Enel ’60 edition. Also for this year, it was Castelli who signed the Giro jersey, the historic trademark Manifattura Valcismon (Fonzaso, Belluno). The 120 gram sweater is made of technical fabric made by Sitip (a company that also sponsors the pink breed): the yarn is made of recycled plastic to minimize environmental impact.

In the realization of the jersey, said La Gazzetta dello Sport, there is a great aerodynamic research, in the wake of Belluno’s philosophy: he studied the jerseys and the body of the national team on a bike path, which won Olympic gold with Viviani 2016 and the quartet in pursuit of Ganna, Lamon, Consonni and Milan in Tokyo 2021.


Girot’s official coffee and top sponsor is Segafredo Zanetti for the third year in a row. Segafredo Zanetti it is also the official sponsor of the Ciclamino shirt, the legendary color that was brought back to Girot in connection with the 100th edition.

In addition to the Giro d’Italia, Segafredo is the official coffee for the most important national competitions: Strade Bianche, Tirreno-Adriatico, Milano-San Remo, Milano-Turin, Giro del Piemonte, Il Lombardia.


Scarpa, the company known for its shoes dedicated to hiking and climbing, is also returning to the tour. In fact, the Venetian company is also this year the official supplier of the famous sporting event, now in its 105th edition.

Since its inception synonymous with outdoor sports and Made in Italy excellence, SHOE supports the competition by providing all staff with a special “limited edition” of the Ribelle Run GTX, a trail running shoe perfect for short and medium distances, which is characterized by being particularly waterproof and light thanks to Gore-Tex Invisible Fit technology: a shoe designed to enclose the foot with precision thanks to a low volume shape and features dedicated to the needs of athletes.


And finally, the big names are in bicycle economy manufactured in the northeast. From bicycles Pinarello on Wilier Triestina. And again the cycling shoes Dmt. The shoe company from Bonferraro in Verona has launched a limited edition shoe to celebrate that the competition is Kr0.

It has the midsole with the pink color and is a technical shoe that represents the top of performance by improving all the best properties of DMT knitted shoes, it is light and offers excellent energy transfer thanks to the new anatomical SL carbon sole. , the double Boa closure and an integrated upper construction that adapts perfectly to the cyclist’s feet. Kr0 developed and tested with World Tour skiers including Elia Viviani.

Campagnolo with the launch of this Giro d’Italia number 104, it brings a new great innovation. For the first time, the teams equipped by the Vicenza manufacturer (AG2R Citroen, Lotto-Soudal, Cofidis and UAE) will compete with the tubeless system, the tire with an “open” body that does not require an inner tube, but which needs specific wheels for this feature.

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