IllyCaff and Barcolana presented by Generali reveal the poster for the 54th edition, created by Matteo Thun – News

Trieste, July 4, 2022From the joy of going to sea to the “liveliness” of a city like Trieste, from respect for inclusion, to curiosity and spontaneity: Barcolana’s values, its ambitions, the relationship with its participants are told in a single image, which is not just a manifesto, without a manifesto for the values ​​of the regatta.

After Michelangelo Pistoletto (2015), Gillo Dorfles (2016), Maurizio Galimberti (2017), Marina Abramović (2018), Olimpia Zagnoli (2019), Lorenzo Mattotti (2020) and Ron Arad (2021), illycaffè, who has been entrusted with artistic direction for the realization of the Barcolana poster, he chose for the 54th edition of the largest regatta in the world, the Italian designer and architect Matteo Thun.

For me, Barcolana represents the joy of human commitment. I wanted to take advantage of the regatta’s optimism to create a manifesto that spoke to our human nature and expressed the importance of imprinting the human touch, respect, empathy and spontaneity in our world. The imprint on the illy cup that I drew 30 years ago carries a simple message: we leave a positive impression on the worldMatteo Thun explains.

The manifesto captures and summarizes the spirit with which Barcolana was created in 1969, the spirit that has guided the organizers of the Sailing Society Barcola and Grignano for over 50 years. Matteo Thun was able to identify the distinctive elements – Barcolana’s DNA, expressed through the sign of the fingerprint, where the lines of the footprint are reminiscent of ocean currents – that project the event beyond sailing and tell the universe of regatta values. Barcolana, in summary and in the end – Matteo Thun explains to us – is the joy of sharing a passion and thanks to this cultivating common values.

We also renew this with joyyears the collaboration with Barcolana, a unique event that illycaffè shares a strong common root with: the people and the territoryexplained Cristina Scocchia, illycaffès’ managing director. “For the 54th edition, we have chosen to entrust the realization of the manifesto to Matteo Thun who wanted to celebrate the spirit of the regatta through the metaphor of afingerprint: a flow in which parallel lines flow, sometimes interrupted, forming a design reminiscent of ocean currents, which can transmit positive emotions and celebratethe importance of connections. Aimage that recognizes everythinglargest sailing event in the world, the ability to talk about common values, harmony between man and nature, inclusion, empathy, respect and joy of life“.

Matteo Thun’s manifesto for the 2022 edition“Commented President of the Sailing Society of Barcola and Grignano, Mitja Gialuzit is a perfect synthesis of the deep values ​​behind Barcolana. For navigators, currents are independent variables that must be considered when plotting the route. By defining the 54th edition, which comes after two years of pandemic, we rediscover precisely these values, from curiosity to vitality, from inclusion to respect. After all, the picture also arouses an ear and reminds us of the need to listen. Listen to the people of Barcolana who want to return to fully experience the magic of the largest regatta in the world“.

Barcolana is planned for 9 October 2022 in the Gulf of Trieste, starting at 10.30, preceded by events on land and at sea starting on 30 September. Registration for the regatta is open from June 29 online on the site www.barcolana.it. Today, 400 posters and 4,000 postcards with poster graphics will be provided from the headquarters of the Sailing Society of Barcola and Grignano, addressed to the same number of yacht clubs and owners who have participated in previous editions.

Matteo Thun, architect and designer, born and raised in South Tyrol. After studying with Oskar Kokoschka and Emilio Vedova at the Salzburg Academy, he graduated in architecture from the University of Florence. In 1982 he founded the Memphis group together with Ettore Sottsass and in 1984 he opened his architecture and design studio in Milan. The studio operates internationally in the hotel industry, healthcare, housing, offices & retail and the product design sectors – the projects are inspired by timeless simplicity and centered on the human scale. An international team of 70 architects, interior designers, product designers and graphic designers design on a scale ranging from micro to macro, with a focus on very complex projects. Matteo Thun’s work is based on the concept of aesthetic and technical longevity and on life cycle management in the design of buildings and products. A deep respect for the project’s soul and a responsive approach to customers’ individual qualities is the key to Matteo Thun’s work. Matteo Thun, who specializes in the hotel industry, with special attention to the design of hotels and luxury homes, proposes architectural concepts and tailor-made and turnkey interiors. The concept of healthy living is at the heart of Matteo Thun’s philosophy: the focus of care projects is the relationship between patients and the surrounding environment. The architecture and the interiors are the result of an in-depth dialogue between the customers’ wishes, the context, its inhabitants and its culture.

Barcolana is the largest regatta in the world, it takes place every year in Trieste on the second Sunday in October. Arranged in collaboration with the municipality of Trieste, the FVG region and the main sponsor Generali, with the support of many partners, the event in the 50th edition, held on Sunday, October 14, 2018, saw the presence of 2,869 registered boats, a new record world championship for a sailing regatta, which was followed by registration in the Guinness World Record Book. The fiftieth anniversary edition took over 300,000 people to Trieste, confirming itself as one of the most visited events in Italy, with a return of image worldwide. Barcolana was one of the few sporting events organized in Europe during the covid era, from 3 to 11 October 2020. In 2021, the second Covid year, the event saw 1650 boats in the start and strong winds from Bora, which actually reduced the route and the number of hulls. at sea: the victory went to Arca SGR. The 2022 edition will take place from 30 September to 9 October 2022.

illycaffè is an Italian family business founded in Trieste in 1933, which has always set itself the task of offering the world’s best coffee. It produces a unique 100% Arabica blend, which combines 9 of the best properties in the world according to illycaffè. Every day, 8 million cups of illy coffee are enjoyed in over 140 countries, in bars, restaurants and hotels, in cafes and branded shops, at home. Thanks to its innovations, it contributes to the technical development in the coffee world. With the creation in Brazil, in 1991, of the “Ernesto Illy award for qualidade sustentavel do cafè para espresso”, illy helped to share knowledge and to the producers’ recognition of a premium award for best quality according to illycaffè. Since 2016, the company has through the “Ernesto Illy International Coffee Award” paid tribute to the coffee farmers in the world who, according to illy, have produced the best batch of sustainable coffee. Since 2013, the company has been regularly included in the list of the world’s most ethical companies. In 2019, illy strengthened its commitment to strive for a sustainable business model, which integrates the interests of people and the environment, adopts the status of Benefit Company and includes this commitment in its charter. In 2021, illy was the first Italian coffee company to receive the international B Corp certification thanks to its commitment to respect the highest standards of social and environmental performance. With the goal of spreading its culture at all levels, offering a complete and practical preparation to growers, baristas and coffee lovers, the company has founded its University of Coffee. Everything that is “made in illy” is enriched with beauty and art, core values ​​for the brand that begin with the logo, designed by the artist James Rosenquist, up to the cups that make up the illy Art Collection, decorated by over 120 international artists. In 2021, the company employed 1,305 people and had a consolidated turnover of approximately EUR 500 million. There are approximately 205 illy stores and monobrand stores worldwide in more than 40 countries. In 2021, Rhone Capital entered illycaffès’ capital with a minority stake to follow the company in its international growth.

www.barcolana.it

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