THEn the occasion of World Coffee Day, Julius Meinl which has always aimed to make the world a better place for this and for future generations, reaffirms its commitment not only to the production of the highest quality coffee, but also to protecting the environment. This first October, the historic Austrian roasting company with a productive heart in Vicenza launches a green initiative supporting out-of-home operators to offset their carbon emissions, through the Tanzania Reforestation Initiative.
A reforestation project in Tanzania
For each premises that participates in the initiative that uses sustainable and Julius Meinl-certified mixesover Jane Goodall Institute, a tree will be planted to contribute to the replanting of Tanzania, one of the countries of origin of the coffee from the Julius Meinl blends. In addition, the premises involved will receive a certificate attesting to their commitment to protecting the environment. Thanks to this project, which was carried out for the second year in a row, the more than 20,000 planted bushes will absorb about 60 kg of CO2 eachin the next ten years and thereby contribute to reducing emissions e mitigate the effects of climate change.
Coffee lovers will also be able to do their part
Coffee lovers are also invited to make their contribution by participating in the initiative: all day on October 1, by purchasing a coffee at one of the 120 participating Julius Meinl locations throughout Italy, you will receive a voucher for the purchase of another coffee; to allow customers to return until the end of October and offer a free coffee to the person they want, spend a moment’s break together.
Small gestures to contribute to the health of our planet
«We are proud to be able to stand next to our partners to be able to implement sustainable measures – he explains Christina Meinl, fifth generation member of the Meinl family – With this initiative, we want to contribute to reducing emissions from operators in the Horeca sector, so that their guests can play an active role in this sense. Small gestures, to contribute to the health of our planet but also to create many… perfect moments together ».
Christina Meinl, fifth generation member of the Meinl family
Act responsibly for future generations
But Julius Meinl’s involvement does not stop there; In recent years, the company has made significant progress in its commitment to act responsibly for future generations: this ambition involves everyone, from farmers to partners. Guidelines have been developed for the sustainable procurement of raw coffee, the portfolio of responsible products for the retail trade and for Horeca, 100% of the capsules have grown and since the end of 2022, of the broad portfolio of retail products, will be suitable for home composting. With its concrete commitment, year after year, step by step, Julius Meinl contributes together with its partners to the creation of a more sustainable world.