is the new store with the roastery

from Nicol Fagone La Zita

Enter via Roma 27. Inside there will be three different areas dedicated to coffee and the circular economy. In addition, from October, every Saturday, place for masterclasses

Someone is already trying to get in, intrigued by the news. But to access the new Nespresso shop with roastery, via Roma 27, the first in Italy, you have to wait another 24 hours. The store, which promises to be a point of reference for the culture of coffee in Turin, opens its doors tomorrow, Friday September 16, and will be closer to a 4.0 cafe than a simple retail outlet. Inside, there will actually be three different environments where you can experience tastings and learn more about the curiosities of one of the most popular drinks. In the roastery area, for example, it will be possible to follow the roasting of the coffee in real time, as well as the various methods of extraction and preparation of the drink. The more curious can also rely on the care of the coffee specialist, who, according to the customer’s taste, will suggest new exotic blends with special combinations, from gorgonzola to parmesan (and all for free). The really wide selection, with over 60 blends sourced mainly from South America.

The new house gives us the opportunity to bring people into the Nespresso universe in an even more engaging way, creating awareness of the coffee culture and our sustainable approach – comments commercial manager Mario Valla – we have a bond with the city of Turin Very strong since the 2000s, with the opening of one of the first stores, and today we want to confirm our presence with a unique format in Italy, a sign of gratitude. Inside the store, there will then be space for the area dedicated to sales, where the new ranges will be highlighted (the latest coming from Peru).

The third and last space will instead be dedicated to recycling, thanks to the start of the collaboration with Banco Alimentare del Piemonte as part of the circular economy project From Chicco to Chicco. The initiative, which was born in 2011 and already exists in Lazio and Lombardy, will allow customers to return the used aluminum capsules to Nespresso Boutiques. These will then be taken, processed and recycled by companies in the sector: the aluminum will be transformed into new objects, while the exhausted coffee will be turned into fertilizer for a rice field in the province of Novara. The rice will then be purchased by Nespresso, which will donate it to the Banco Alimentare del Piemonte, to help those who need it most. An initiative that makes it possible to recycle 1,500 tons of capsules a year and lend a hand to 400,000 people.

We are very proud to have started this new collaboration – underlines Silvia Totaro, Nespresso’s sustainability manager – it is a way to take care of our country, its territory and its people. The project started more than 10 years ago and we want to continue to expand it. But that’s not all. In fact, every Saturday, starting from October 1st, it will be possible to participate (always free) in the Masterclasses, where customers can explore the new Nespresso ranges and the secrets behind the art of tasting a coffee. The store will be open to the public from Monday to Saturday from 9.30am to 7.30pm and on Sunday from 10am to 7pm.

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September 15, 2022 (change September 15, 2022 | 19:41)

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