Istituto Espresso Italiano, Luigi Morello confirmed president

New board for the Italian Espresso Institute (Iei), the organization that protects Italian espresso and cappuccino through a unique sensory certification in the coffee sector. Alessandro Borea, Renato Bossi, Barbara Chiassai, Luca Creti, Simone Devoto, Maurizio Fiorani, Luigi Morello, Carlo Odello, Luigi Odello, Assunta Percuoco, Carmen Stanziola, Carlotta Trombetta and Antonia Trucillo have been appointed board members for the next three years. Luigi Morello was confirmed as CEO and Barbara Chiassai as CEO. Gian Paolo Braceschi, former head of quality certification, takes on the role of general manager. “We have significantly increased – commented Luigi Morello – the proportion of young professionals sitting on the Council, a very positive figure because Italian coffee requires strong cooperation between different generations to be able to compete, especially at international level. Our task is on the one hand to continue working to improve the average quality of the bar in Italy, on the other hand to help the supply chain to improve the quality at a reasonable price, interact not only with the production part but above all with the end customer. and young people “.

Coffee Monitor, the first focus for Nomism’s social monitoring observatory developed in collaboration with Datalytics, has produced a map of the costs and uses that Italians support and make of the drink that keeps us awake. Those who consume espresso mainly drink 1 or 2 cups a day (58%) and prefer the morning as a moment of consumption: 77% of those who drink espresso do so every day as soon as they wake up. On the podium is espresso coffee, the main type of coffee chosen by Italians who have been consuming the drink for the past 12 months. And consumption is habitual consumption. Espresso is chosen by 93% of coffee consumers. Residual is the proportion of those who prefer American coffee, barley or other types of coffee (7%).

58% of those who drink espresso do so to find the energy needed to cope with the day. However, espresso is not only a source of energy, those who drink it also do so for the sake of taste (51%) and partly out of habit (30%). Espresso coffee evokes moments of relaxation in the consumer’s imagination (53%), a pleasure (47%), but at the same time a ritual, a tradition (37%). The consumption of espresso coffee can not be banished to a single place, rather a method of consumption prevails in several places, the bar is still the preferred one, chosen by 72% of the target group. The Italian Espresso Institute (Iei), which includes roasters, manufacturers of coffee machines and grinders and other companies in the supply chain, protects and promotes the culture of high-quality Italian espresso and cappuccino. Today, it has 37 member companies with a total turnover of approximately 700 million euros.

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