Julius Meinl and the bars accomplices for reforestation in Tanzania

On October 1, International Coffee Day, a tree will be planted in Tanzania for every site that uses sustainable and certified blends

The goal with Julius Meinl to the next World Coffee Dayon October 1, is stand by the operators outside the home And help them offset their carbon emissions throughreplanting initiative in Tanzaniaone of the countries from which the line’s coffee comes The originalborn to celebrate the craftsmanship of the blends and the different origins.

Thus, for each room that uses sustainable and Julius Meinl-certified mixes and joins the initiative, through Jane Goodall Institutea tree will be planted to help reforest Tanzania. In addition, the premises involved will receive a certificate attesting to their commitment to protecting the environment. Thanks to this project, which was carried out for the second year in a row, the more than 20 thousand bushes planted will absorb about 60 kilos of CO2 eachin the next ten years, contribute to reducing emissions e mitigate the effects of climate change: a path that many support throughout the supply chain and support ethics and quality, in places of origin such as i consumers.

Again, me customers who love good coffee who want to make their own contribution to the initiative can go to one of the 120 Italian locations that join it: for buying a coffee all day, they get a coupon for the purchase of a new espressoso that you can return at the end of October and offer it for free to the person you want most, spend a nice tasting break together.

Christina Mein, fifth generation member of the Meinl family, is proud of this initiative with what “we want to contribute to reducing emissions from catering operatorswhich allows their guests to play an active role in this regard. Small gestures to contribute to the health of our planetbut also to create many together perfect moments ».

Time ago Roasting is committed to acting responsibly for future generations: an ambition that involves everyone, from farmers to partners. The guidelines for the sustainable procurement of green coffee have been developed, the portfolio of responsibly sourced products for the retail trade and the hospitality industry has grown and since the end of 2022, 100% of the capsules in the broad product portfolio for the retail trade will be suitable for home composting.

Great attention is also paid in the production phaseas he pointed out Andreea Postolache, Marketing Manager & Sales Regional Manager Northwest, within a position that Bargiornale has dedicated to sustainability in the coffee sector: «Julius Meinl is involved in various projects that reduce its ecological footprint; an example of this is the great attention paid to production facilities, there the energy generated in the cleaning and roasting phases is reused in the offices for increased energy efficiency. Another fundamental aspect is the continuous search for solutions for products: less plastic in packaging, compostable capsules and biodegradable materials for take-away. Not least that one Colombia’s Heritage Projectborn to support farmers and their local communities ».

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