Lavazza is still Wimbledon’s official coffee

Thousands of fans populate the stands of the tennis temple, which for the first time in two years is now returning to full capacity. To give the public the charge is Lavazza, the official sponsor of Wimbledon for the eleventh year in a row, which, thanks to the experience of its baristas, once again beats perfect service with the authenticity of Italian coffee. Lavazza is committed to getting tennis lovers to live the experience of a good coffee in the first place, and confirms itself as the official coffee for The Championships until 2025 thanks to the renewal of the partnership. Lavazza’s passion for tennis, which began at Wimbledon, has created an unbroken bond since 2011 between the brand and this sport that has led to more than 8 million coffees being served to fans from around the world.

This edition also welcomes back to the iconic Wimbledon queue, where Lavazza baristas will offer free coffee to the thousands of fans who will queue in hopes of securing a spot in the stands. During the two weeks of the tournament, the authentic Italian coffee signed Lavazza will also be available at the 80 refreshment places with a high-quality product offering.

Due to Wimbledon, Lavazza presents the latest results that show the company’s commitment to sustainability, which has always been a fundamental aspect of the brand’s path and strategy.

  • The Group’s facilities in the United Kingdom, Italy, France and Canada use 100% renewable energy
  • 65% of Lavazza’s packaging is now recyclable and 95% of industrial waste is recycled
  • 32 projects for sustainable development have been launched through the Lavazza Foundation in 20 countries, with over 136,000 beneficiaries
  • To compensate for the emissions that cannot be reduced, 830,000 tonnes of carbon dioxide credits were purchased, while five of the Group’s key product lines are already carbon neutral.

The value of sustainability for Lavazza is also represented by the new reusable cups, which this year make their debut exclusively at the tournament. In addition, spectators can also enjoy their coffee in the Cookie Cup, an innovative edible cup, for a delicious and anti-waste experience.

For those who can not follow the matches on the track, Lavazza will meet in the heart of the city, a stone’s throw from Regent Street, where the roasting’s first foreign flagship store was inaugurated in September last year, confirming the company’s willingness to invest abroad. market, the key to the international growth strategy. Today, Lavazza’s London Flagship Store is redesigned and dressed in the colors of the tournament: the green and purple “Casa Lavazza” will thus be “Casa Wimbledon” for two weeks. The venue offers a special offer with recipes such as Strawberry Tiramisu, which gives an Italian soul to the tournament’s traditional dessert, namely strawberries with cream; to cool you off, though nothing better than Nuvola Spritz, while to satisfy your appetite there is the rich Wimbledon gastronomic menu. The Italian spirit will be served to all green earth enthusiasts who will follow the event live from central London.

To underline his passion for the professional tennis world, Lavazza has recently renewed his partnership until 2025 with Roland-Garros and the US Open, and has confirmed himself as a Platinum Partner in the Nitto ATP finals at home in Turin. These two collaborations stem from Lavazza’s historical support for the tennis world and are part of a broader business framework that sees the company become the godmother of high-level sporting events. In the UK, Lavazza this year also partnered with the Royal Ascot racetrack and with Arsenal’s men’s and women’s football teams to expand the experience of premium coffee to other fans.

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